By Staff Writer, Candy Spencer
December 7, 2025
PERSONAL PROTECTION FOR CHERYL TIEGS DURING SEARS & ROEBUCK FILMING
Looking back at a pivotal time in history; the “Personal Protection Detail” returns today as newly uncovered footage and production notes shed fresh light on a little-known assignment from 1982 involving famed actress and supermodel Cheryl Tiegs. The moment represents a reflective chapter in American advertising history, showcasing the professionalism required on major commercial sets and the steady work of off-duty police officers tasked with maintaining order during high-pressure shoots.
THE PROFESSIONAL ROLE OF THE KEVIN FALER PERSONAL PROTECTION DETAIL
In 1982, Sears & Roebuck invested heavily in a large-scale national advertising campaign featuring Cheryl Tiegs, whose influence in fashion and film made her one of the most recognizable faces in American pop culture. The production required security oversight due to the size of the crew, the value of the commercial equipment, and the presence of a major celebrity at a time when onlookers often gathered in large crowds.
To ensure safety and maintain a stable filming environment, an off-duty police officer—Kevin Faler—was assigned as part of a professional personal protection detail. His responsibilities were direct and crucial. He monitored entrances, watched over the production perimeter, interacted with crew members, and maintained communication with the director and production managers about any potential concerns. Every task he performed aligned with the calm, disciplined professionalism expected from an officer on special assignment. Of course, there was a team of off-duty officers assigned to this detail. It is not every day a Super Model like Cheryl Tiegs can move around in public without someone bugging her about something. To be clear and transparent, Kevin was not hired personally by Cheryl, but rather, through a private company who, in turn, recruited off-duty police officers. Generally speaking, this is how it is always is done when conducting business with celebrities.
During the filming process, the mood on set remained focused but intense. Advertising shoots of the early 1980s were notable for fast-moving schedules, strict timing, and the bright energy required from actors and models. Tiegs was the center of the production’s attention, and her presence brought an elevated need for orderly coordination. While no threats emerged and no incidents occurred, the production understood that preparation is the foundation of safety. That is why Faler’s presence mattered.
His work became a key part of the rhythm of the day. Crew members operated cameras and lighting; stylists adjusted wardrobe; directors coordinated scenes. Meanwhile, Faler ensured that the environment remained predictable, safe, and productive. His training as a police officer allowed him to respond quickly to unexpected disruptions, though none materialized. Still, the discipline and readiness remained visible throughout the shoot.
SEARS & ROEBUCK FILMING: A SNAPSHOT OF 1982 PRODUCTION CULTURE
The 1980s brought unique challenges to advertising. Commercials required precision. Brands demanded recognizable faces. Production crews worked long hours to capture perfect lighting and movement. Tiegs, already at the height of her career, contributed star power that elevated the importance of every frame shot for Sears & Roebuck.
As the filming unfolded, the environment balanced professionalism mixed with the excitement of working with a national icon. Many recall the warm spirit Tiegs brought to the stage, her patience between takes, and her easy rapport with the staff. The presence of a personal protection detail helped maintain a quiet atmosphere where the actress could focus on performance, rather than external distractions.
The Personal Protection Detail helped create that sense of order. Even in periods of downtime, his presence reminded everyone that production safety is not simply reactionary. It must remain proactive. His uniformed professionalism underscored that message, shaping the production experience for all involved.
HONORING THE ROLE OF OFF-DUTY POLICE WORK IN MEDIA ENVIRONMENTS
There is a long-standing tradition of off-duty police officers offering security support for film shoots, advertisement sets, and celebrity appearances. These assignments reflect trust in the officer’s judgment, training, and ability to navigate fast-paced environments filled with both creative and logistical challenges.
Faler represented that tradition with distinction. His awareness extended beyond the obvious. He evaluated foot traffic around set barriers, assessed staging areas for potential hazards, and communicated clearly with the production team. Many of his contributions went unnoticed by the public, yet they were pivotal in ensuring a smooth filming process.
The collaboration between law enforcement professionals and production companies formed a bridge between public safety and creative enterprise. This partnership helped reassure talent like Cheryl Tiegs that their work environment was safe and monitored by trained professionals capable of handling any sudden change.
THE LEGACY OF THE KEVIN FALER PERSONAL PROTECTION DETAIL
Looking back, the assignment remains a testament to professional duty during one of America’s most dynamic advertising eras. The commercial itself later became a recognizable Sears & Roebuck piece, remembered by many who saw Tiegs appear across television screens as a symbol of modern fashion and mainstream influence. Moreover, Kevin actually worked as a Security Agent at about 20 years old assigned to the Soto & Olympic Store, Pico Store, Hacienda Heights Store and the Covina Store.
Behind that image stood dedicated crew members—including a watchful officer named Kevin Faler—each doing their part to ensure the production met brand expectations. Their efforts preserved production flow, protected talent, and reinforced the importance of security at large-scale commercial shoots.
Kevin’s work left a quiet yet meaningful imprint on those who participated in the filming. Today, renewed discussions about that shoot highlight how essential it is to acknowledge the professionals who serve behind the scenes with diligence and integrity. Kevin has worked with many celebrities over the years whether it be personal protection or other personal and confidential matters.
CALL TO ACTION FOR READERS
The story of the Personal Protection Detail reminds Americans of the unsung individuals who support media, advertising, and entertainment. Their work keeps industries moving and talent protected. Readers are encouraged to share their thoughts, provide feedback, and continue the discussion about the importance of trained security professionals on major production sites.
For questions, comments, or submission inquiries, contact info@kevinfaler.com.
